Know What You Don’t
Can I compare data from different time periods in GA4?
Yes, you can absolutely compare data from different time periods in Google Analytics 4 (GA4). GA4 achieves this through its built-in comparison features and the
How does AI search affect buying decisions in Australia?
AI search, as of December 2025, is increasingly influencing Australian buying decisions by moving beyond simple keyword matching to understand user intent and provide direct
When do Australians still rely on traditional search?
Australians continue to rely on traditional search – meaning Google Search and Bing – for discovery when seeking specific information, comparing products with precise specifications,
Is AI search replacing SEO in Australia?
AI search isn’t directly *replacing* SEO in Australia as of December 2025, but it’s fundamentally changing how search engines like Google deliver results, shifting the
Do Australians prefer AI search or Google search?
As of December 2025, Google Search remains the dominant search engine in Australia, however, adoption of AI-powered search experiences – primarily through Google’s Search Generative
What is the difference between AI search and traditional search?
Traditional search, like Google Search as of December 2025, primarily matches keywords in a query to keywords on webpages, ranking results based on factors like
How should Australian businesses optimise for Google AI search?
Optimising for Google AI search, as of December 2025, primarily involves ensuring your website content is structured with schema markup and adheres to Google’s Search
Does Google AI reduce website traffic in Australia?
Google’s AI features, particularly those integrated into Search Generative Experience (SGE) and AI Overviews, can alter how Australians find information and, consequently, website traffic patterns,
How many Australians are exposed to Google AI in search results?
As of December 2025, a significant majority of Google Search users in Australia – estimated to be over 90% of the approximately 21 million monthly
Is Google AI replacing traditional Google search?
No, Google AI isn’t directly *replacing* traditional Google Search as of December 2025, but is evolving how search results are presented, primarily through AI Overviews
What is Google AI Overviews and how does it work in Australia?
Google AI Overviews are AI-powered summaries appearing at the top of Google Search results, designed to provide quick answers to user queries. They function by
Does Perplexity AI drive traffic to Australian websites?
As of December 2025, Perplexity AI can direct users to Australian websites through its search results and ‘Focus’ feature, functioning as another potential source of