Know What You Don’t
What are negative keywords in Google Ads?
Negative keywords in Google Ads are terms you add to your campaigns to prevent your ads from showing on searches that contain those terms. Essentially,
What ChatGPT ad extensions will be available?
As of December 2025, ChatGPT ad extensions allow advertisers to dynamically generate ad copy variations and conversational landing page experiences directly within platforms like Google
Will ChatGPT advertising work for B2B in Australia?
As of December 2025, ‘ChatGPT advertising’ primarily refers to utilising OpenAI’s advertising platform – currently known as ‘OpenAI Ads’ – to promote content generated *by*
Can ChatGPT help with local SEO in Australia 2026?
As of December 2025, ChatGPT – specifically the GPT-4 and GPT-4 Turbo models available through the OpenAI platform and integrated into tools like Microsoft Copilot
How accurate is AI for marketing in 2026?
As of December 2025, the ‘accuracy’ of AI in marketing isn’t about perfect prediction, but about increasingly sophisticated probabilistic modelling – meaning AI systems estimate
How can I get my .com.au website on first page of Google search?
Achieving a first-page ranking on Google for Australian searches relies heavily on demonstrating relevance and authority to Google’s search algorithms, and currently, Google’s Search Generative
Can I track phone calls and form submissions in GA4?
Yes, you can track phone calls and form submissions in Google Analytics 4 (GA4), though it requires configuration beyond GA4’s standard data collection. GA4 itself
Should Australian businesses invest in ChatGPT visibility in 2026?
Investing in ChatGPT visibility in 2026 means leveraging OpenAI’s platform – and increasingly, integrations with other search and marketing tools – to ensure your business
Can you set daily budgets for ChatGPT advertising in 2026?
Yes, as of December 2025, Australian businesses can set daily budgets for advertising campaigns utilising ChatGPT through integrated marketing platforms like the Microsoft Advertising platform
What industries will benefit from ChatGPT ads in Australia 2026?
In 2026, industries with high volumes of customer inquiries and a need for personalised responses will likely benefit most from ChatGPT-powered advertising, now available through
Does ChatGPT understand SEO best practices?
As of December 2025, ChatGPT doesn’t ‘understand’ SEO in the way a human marketer does, but it can process and generate text based on patterns
Is AI marketing expensive in Australia 2026?
The cost of AI marketing in Australia in 2026 varies significantly, but isn’t necessarily expensive; it depends on the complexity of the AI system used