Know What You Don’t
What email marketing platforms have AI in Australia 2026?
As of December 2025, several email marketing platforms available to Australian businesses now integrate Artificial Intelligence (AI) to automate and optimise various aspects of email
How does answer engine optimisation work in Australia?
Answer engine optimisation (AEO) focuses on structuring content to directly answer user questions displayed in Google’s Search Generative Experience (SGE) and other emerging answer formats,
How to optimise Google Business Profile in Australia 2026?
Optimising Google Business Profile (GBP) in Australia in 2026 centres on leveraging Google’s AI-powered Local Services Ads (LSAs) and the evolving GBP API, which allows
What’s the difference between Google Ads and SEO?
Google Ads and Search Engine Optimisation (SEO) are both methods used to increase a website’s visibility on Google Search, but they function very differently: Google
What reporting features will ChatGPT ads have in 2026?
In 2026, ChatGPT ad reporting will function as a layered system, integrating data from the OpenAI platform with marketing platforms like Google Ads and Meta
What’s the difference between ChatGPT ads and search ads in Australia?
ChatGPT ads, available in Australia through platforms like Microsoft Advertising and increasingly via direct integrations with OpenAI as of December 2025, utilise generative AI to
Can ChatGPT create SEO content briefs in 2026?
As of December 2025, ChatGPT, through the OpenAI platform and integrated tools like Microsoft Copilot, can generate elements commonly found in SEO content briefs, and
How to learn AI for marketing in 2026?
Learning AI for marketing in 2026 centres around understanding and utilising generative AI platforms integrated within marketing automation systems, specifically those leveraging Large Language Models
My Google Business Profile isn’t showing in local search – what’s wrong?
Your Google Business Profile (GBP) may not be appearing in local search results because Google’s local ranking system, powered by the broader Google Search algorithm,
Can I see which pages users are viewing right now in GA4?
As of December 2025, Google Analytics 4 (GA4) does not offer a real-time view of *precisely* which individual users are on which pages at this
How does Instagram advertising work in Australia 2026?
Instagram advertising in Australia in 2026 operates via Meta’s advertising platform, utilising an auction-based system where advertisers bid to display their ads to specific target
How to use AI for lead scoring in Australia?
AI-powered lead scoring in Australia, as of December 2025, utilises machine learning algorithms to analyse data from various touchpoints and predict the likelihood of a