Google Discover surfaces content to users based on their interests, proactively appearing on their mobile home screens – it’s essentially a personalised newsfeed powered by Google’s understanding of individual user behaviour. As of early 2026, optimising for Discover is about signalling content relevance and quality to Google’s algorithms.
- E-E-A-T Focus: Current systems include a strong emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness. Content must demonstrate genuine knowledge and credibility.
- Visual Content is Key: Discover prioritises visually appealing content; high-quality images and videos are now features that significantly boost visibility.
- News & Evergreen Content: While timely news performs well, evergreen content that consistently answers user questions also thrives in Discover.
- Mobile-First Indexing: Google continues to prioritise mobile-friendly websites. Ensure your site is fully responsive and loads quickly on mobile devices.
In 2026, Australian businesses need to be particularly mindful of ACCC guidelines regarding consumer rights and data privacy when creating content for Discover. Demonstrating transparency and adhering to Australian consumer law builds trust – a critical E-E-A-T signal. Furthermore, localising content with Australian-specific keywords and addressing local interests will improve relevance for Australian users.
Instead of navigating these technical requirements and algorithm updates yourself, let our team handle the complexities of Google Discover optimisation. Contact ROI Growth Agency today and we can take care of all this for you.
