Short-form video, specifically utilising platforms like TikTok and Instagram Reels, is currently demonstrating the strongest performance for Geo-targeted marketing in Australia as of December 2025, due to algorithmic prioritisation and user engagement patterns.
These platforms operate on a ‘For You’ page (FYP) algorithm that, in 2026, increasingly favours video content under 60 seconds. Location data, gathered via user settings and device GPS (with user consent, adhering to Australian Privacy Principles), allows platforms to serve relevant content. Currently, businesses can utilise location tagging, branded hashtag challenges, and Geo-filters within these videos. Instagram now includes ‘Local Advantage’ features, boosting visibility for businesses with physical Australian addresses. TikTok’s ‘Local Business Discovery’ program, rolled out nationally in late 2025, similarly prioritises geographically relevant video content. Advertising options within these formats allow for precise targeting based on postcode, radius around a location, and demographic data. The cost-per-view (CPV) for these ads typically ranges from AUD $0.05 to $0.20, depending on targeting parameters.
Essentially, these platforms function by matching user location data with video content tagged to that location, delivering highly targeted advertising and organic reach.
