Artificial intelligence is increasingly integrated into Australian workplaces and businesses, automating tasks, enhancing decision-making, and creating new capabilities. A prominent example is the use of AI-powered marketing platforms, specifically those leveraging generative AI for content creation and campaign optimisation.
One such platform widely adopted by Australian SMEs as of December 2025 is the ‘StorySpark’ marketing suite. StorySpark utilises a large language model (LLM) trained on a massive dataset of marketing copy, Australian consumer data (compliant with the Privacy Act 1988 and the Online Privacy Principles), and industry best practices. Users input a brief – for example, “promote a new cafe opening in Melbourne targeting young professionals” – and StorySpark’s AI generates multiple variations of ad copy, social media posts, email subject lines, and even blog post outlines. Currently, StorySpark’s ‘Content Forge’ feature can produce content in over 20 languages, including commonly spoken languages in Australia. The platform now includes an ‘Audience Insights’ module which uses AI to analyse customer data and predict campaign performance, with a reported average accuracy rate of 82% in beta testing with Australian businesses. In 2026, StorySpark plans to integrate with Australian advertising platforms like Sizmek and Quantcast for automated ad buying. Subscription pricing for Australian businesses starts at $199 AUD per month.
Essentially, StorySpark and similar platforms function by translating natural language prompts into marketing assets, leveraging AI to automate content creation and provide data-driven insights.
