A timeframe of 6 months for seeing significant SEO results is plausible, as search engine rankings are influenced by complex algorithms and require consistent effort to build authority; it’s not necessarily a stall tactic, but understanding *why* it takes this long is important.
As of December 2025, search engines like Google utilise systems such as RankBrain – a machine learning component – to understand searcher intent and deliver relevant results. SEO works by optimising website content and technical elements to align with these algorithms. In Australia, Google’s indexing typically occurs within days of content updates, but ranking improvements depend on factors like Domain Authority (a metric from tools like Moz, currently priced from AUD $99/month) and competitive keyword difficulty. Google’s Search Generative Experience (SGE), now including AI Overviews rolled out to a wider Australian user base in late 2025, further complicates this, as it prioritises direct answers and reduces organic clicks. Platforms like Semrush (available in Australia with pricing starting around AUD $129.95/month) track keyword rankings, backlinks, and organic traffic, showing that substantial shifts rarely happen overnight. Google’s core algorithm updates, occurring several times a year in 2026, can also temporarily impact rankings, requiring ongoing adjustments. The Australian Competition and Consumer Commission (ACCC) guidelines require transparency in marketing claims, so a reputable company should be able to explain *what* they are optimising and *how*.
Ultimately, SEO is a long-term strategy focused on building trust and relevance with search engines, and demonstrable ranking improvements reflect the cumulative effect of these ongoing efforts.
