As of December 2025, Australian small-to-medium businesses should prioritise short-form video content and AI-driven personalisation for their social media strategies. The continued dominance of platforms like TikTok and Instagram Reels, coupled with evolving AI capabilities, will shape engagement and content discovery in 2026.

Key trends include the rise of generative AI for content creation and optimisation, allowing for more personalised customer interactions. Expect increased investment in authentic, user-generated content and a greater focus on community building rather than purely transactional posts. Australian businesses should also prepare for potential algorithm shifts favouring interactive content formats and deeper engagement metrics across platforms.

To capitalise on these trends in 2026, focus on creating dynamic video content and exploring AI tools to tailor your messaging for specific audience segments.