Facebook Shop in early 2026 functions as a fully integrated e-commerce storefront directly within the Facebook and Instagram platforms, allowing Australian businesses to sell products without customers leaving the social media environment. Current systems include seamless product catalog synchronisation and advanced checkout options.
- Live Shopping: Now features scheduled and impromptu live streams where businesses can demonstrate products and facilitate purchases in real-time.
- Collections: Businesses can curate themed product collections for a more visually appealing and organised shop experience.
- Automated Product Tagging: AI-powered tagging automatically identifies products in images and videos, linking them directly to shop listings.
- Enhanced Checkout Options: Supports multiple payment gateways popular in Australia, including Afterpay and direct debit, alongside Facebook Pay.
- Detailed Product Analytics: Provides comprehensive data on product views, purchases, and customer behaviour.
In 2026, Australian businesses utilising Facebook Shop must adhere to updated ACCC guidelines regarding clear pricing display (including GST) and accurate product descriptions. Furthermore, integration with Australian tax reporting systems is now streamlined, simplifying BAS reporting. Facebook’s algorithms prioritise shops with verified business details and compliant advertising practices, impacting organic reach.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
