Competitor SEO analysis, as of early 2026, involves identifying your key rivals online and then reverse-engineering their strategies to uncover opportunities for your own business – essentially, understanding *why* they rank and how you can too.
- Keyword Gap Analysis: Current systems include advanced tools that pinpoint keywords your competitors rank for, but you don’t, revealing potential quick wins.
- Backlink Profiling: Discover where your competitors are getting their backlinks from, identifying potential link-building opportunities for your own site.
- Content Performance Analysis: See which content formats (blog posts, videos, infographics) are driving the most traffic and engagement for your rivals.
- Technical SEO Audit (Competitor Focused): Now features the ability to assess competitor site speed, mobile-friendliness, and schema markup implementation.
In 2026, Australian businesses need to be particularly aware of Google’s evolving algorithms and the increasing importance of local SEO. Competitor analysis must therefore include a focus on their Google Business Profile optimisation and local keyword targeting. Furthermore, compliance with the updated Australian Consumer Law regarding online advertising claims is crucial when analysing competitor messaging.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your competitor SEO analysis and strategy. We can take care of all this for you. Contact us today to discuss how we can help you outperform your competition.
