Internal linking strategically connects pages within your website, guiding both users and search engine crawlers to relevant content, boosting your site’s authority and search rankings. As of early 2026, effective internal linking goes beyond simply adding hyperlinks; it’s about contextual relevance and user journey optimisation.
- Contextual Anchor Text: Current systems include AI-powered suggestions within content management systems to identify optimal anchor text based on page content.
- Topic Clusters: Building content around core ‘pillar’ pages and linking supporting articles to them is now features prominently in SEO best practice.
- Automated Audit Trails: Platforms like ROI.com.au provide automated internal link audits, identifying broken links and opportunities for improvement.
- Page Authority Flow: Internal links distribute ‘link juice’ – a measure of a page’s authority – across your site, boosting the ranking potential of key pages.
In 2026, Australian businesses need to be particularly mindful of the Australian Consumer Law when linking to product or service pages. Ensuring accuracy and avoiding misleading information is crucial, and a well-structured internal linking strategy can help demonstrate transparency and build trust with customers. Furthermore, with Google’s continued emphasis on user experience, prioritising logical site navigation through internal links is paramount for maintaining strong search visibility.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your internal linking strategy and ensure your website is optimised for both search engines and Australian consumers. We can take care of all this for you.
