Featured snippets – those prominent answer boxes appearing at the top of Google search results – are generated by Google’s algorithms identifying content that directly answers a user’s query. As of early 2026, optimising for these requires a focus on structured data and answering specific question-based searches.
- Schema Markup Implementation: Current systems include advanced schema markup options, allowing you to explicitly tell Google what your content *is* (e.g., a recipe, a product, an FAQ).
- ‘People Also Ask’ Targeting: Identifying and directly addressing questions within the ‘People Also Ask’ section of search results is crucial.
- Long-Tail Keyword Focus: In 2026, Google prioritises highly specific, long-tail keywords phrased as questions.
- Concise & Direct Answers: Snippets favour content that provides a clear, concise answer – typically 40-60 words – directly following the question.
Australian search behaviour now features a strong preference for locally-relevant answers, meaning optimising for “best coffee shops in Melbourne” requires specific location data and local business schema. Furthermore, Google’s algorithms are increasingly sensitive to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, so demonstrating these qualities is vital for Australian businesses.
Instead of navigating the complexities of schema markup, keyword research, and E-E-A-T optimisation yourself, let our team handle it. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for securing featured snippets and driving more organic traffic to your Australian business.
