Video SEO in 2026 relies on optimising not just the video file itself, but also the surrounding content and metadata to signal relevance to search engines like Google and platforms like YouTube – increasingly integrated within Google Search results for Australian users.
- Automated Transcript Generation & Optimisation: Current systems include AI-powered tools that automatically transcribe video content, allowing for keyword insertion and improved accessibility.
- Schema Markup for Video: Implementing schema markup (using JSON-LD) tells search engines crucial details about your video – title, description, duration, upload date, and more.
- Platform-Specific Optimisation: YouTube now features advanced analytics and keyword research tools directly within the platform, vital for understanding search intent.
- Thumbnail Optimisation: High-click-through-rate thumbnails are critical; A/B testing is now standard practice.
In 2026, Australian businesses need to be mindful of the ACCC’s guidelines regarding transparency in advertising within video content. Ensuring compliance with Australian Consumer Law is paramount, and clear disclaimers are essential where applicable. Furthermore, Google’s emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) extends to video content, meaning demonstrating authority in your niche is crucial for ranking.
Instead of navigating these technical complexities and constantly adapting to algorithm changes, let ROI.com.au handle your video SEO. We can take care of all this for you.
