You can check your Search Engine Optimisation (SEO) performance in Australia using platforms like Semrush, which as of December 2025, provides data specifically tailored to the Australian Google index and search landscape. These platforms function by ‘crawling’ the web – systematically visiting publicly available webpages – and indexing the information they find, then comparing that data to your website’s performance.
Semrush, currently available to Australian businesses with subscription plans starting from AUD$129.95 per month, now includes features like Position Tracking which monitors keyword rankings specifically within Google.com.au. Site Audit identifies technical SEO issues impacting visibility, such as broken links or slow page speed, and provides a score out of 100. Backlink Analytics shows the number and quality of websites linking to yours – a key ranking factor. In December 2025, Semrush’s data coverage for Australian domains is estimated at over 65 million keywords and 2.8 million domains. The platform also integrates with Google Search Console and Google Analytics, allowing for combined data analysis. Updates planned for 2027 include enhanced mobile-first indexing analysis, reflecting Google’s continued focus on mobile performance.
Essentially, these platforms gather and analyse data about your website and its competitors to provide insights into your search engine visibility and potential areas for improvement.
