Google Maps is a geographical discovery tool – people use it to *find* locations, get directions, and explore areas. Google Business Profile (formerly Google My Business) is a free marketing tool that allows you to *manage* how your business appears in Google Search and Google Maps.
- Enhanced Listings: As of early 2026, Google Business Profile now features richer listing options, including video uploads, detailed service offerings, and product catalogues directly within your profile.
- Direct Customer Interaction: Current systems include integrated messaging, allowing customers to contact you directly from your listing, and a robust Q&A section for addressing queries.
- Performance Insights: Google Business Profile provides detailed analytics on how customers are finding your business – searches used, direction requests, and phone calls.
- Local SEO Optimisation: Optimising your profile with relevant keywords and accurate information is crucial for ranking higher in local search results.
In 2026, maintaining a fully optimised Google Business Profile is more important than ever for Australian businesses. Google’s algorithms increasingly prioritise local relevance, and compliance with Australian consumer law regarding accurate business details (ABN, trading name, address) is essential to avoid penalties. Furthermore, Google is now heavily integrating AI-powered features into Maps, meaning a well-maintained profile is vital for appearing in AI-driven local recommendations.
Instead of navigating these technical complexities and constantly updating your profile to maximise visibility, let our team at ROI.com.au take care of all this for you. Contact us today to discuss how we can optimise your Google Business Profile and drive more customers to your door.
