Did you know that 97% of consumers use the internet to find local businesses in Australia? That’s a staggering figure, and if your Google My Business (GMB) profile isn’t optimised, you’re essentially invisible to a massive chunk of potential customers right here in our own backyard.

In today’s digital landscape, a strong online presence isn’t a luxury; it’s a necessity. Consumers are increasingly relying on search engines, particularly Google, to discover products and services. Your GMB listing acts as your digital storefront on Google Search and Maps, providing crucial information at a glance. A well-maintained profile can significantly impact your local search rankings, driving more foot traffic and online enquiries.

Think of your GMB listing as your digital business card, but with superpowers. It allows potential customers to see your opening hours, address, phone number, website, customer reviews, photos, and even special offers – all before they even decide to visit. This immediate access to information builds trust and encourages engagement. Furthermore, Google prioritises businesses with up-to-date and comprehensive GMB profiles, meaning a little effort here can yield substantial visibility gains.

To maximise your GMB’s potential, ensure all information is accurate and consistently updated. Regularly add high-quality photos and videos of your business, products, and services. Encourage satisfied customers to leave reviews and respond to them promptly, both positive and negative. Post updates about your latest news, offers, or events to keep your listing fresh and engaging.

By optimising your Google My Business profile, you’re not just ticking a box; you’re actively investing in your business’s discoverability and growth within the Australian market. Make sure your business is seen by the customers who are actively searching for you.