Google Business Profile (GBP) posts function as mini-ads directly within Google Search and Maps, increasing your visibility to local customers actively searching for businesses like yours. As of early 2026, these posts are a crucial component of local SEO and customer engagement.
- Offer Posts: Promote discounts, specials, or coupons directly to potential customers. Australian Consumer Law compliance regarding clear terms and expiry dates is automatically checked by current systems.
- Event Posts: Advertise workshops, sales, or community events happening at your business. Integration with Google Calendar now features automatic reminders for attendees.
- Product Posts: Showcase specific products or services with images, pricing, and a direct link to your website’s product page.
- COVID-19 Updates: While less prominent, the ability to share updates regarding health and safety protocols remains available, ensuring transparency for customers.
In 2026, Google’s algorithms increasingly favour businesses that consistently utilise GBP posts, viewing them as a signal of activity and relevance. Optimising posts with relevant keywords – considering Australian search terms – and high-quality imagery is vital. Furthermore, Google’s enhanced local pack now prioritises businesses with regularly updated GBP profiles, impacting your ranking against competitors in your area.
Instead of navigating the complexities of post scheduling, keyword optimisation, and algorithm updates, let our team handle your Google Business Profile. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for maximising your local visibility.
