Generating more Google reviews in Australia in 2026 relies heavily on utilising Google’s Customer Match and review request features within the Google Business Profile (GBP) ecosystem, alongside third-party review management platforms that integrate with Google’s APIs.
As of December 2025, Google’s primary mechanism for facilitating reviews is the direct review link, accessible via GBP. Currently, businesses can generate short links or QR codes to share with customers post-transaction. Google’s Customer Match, available to advertisers using Google Ads, allows businesses to upload customer email lists (compliant with Australian privacy laws, including the Privacy Act 1988) and target those customers with review requests via paid advertising. Third-party platforms like BrightLocal and Podium now include automated review request sequences triggered by point-of-sale (POS) integrations common in Australian businesses. These platforms leverage the Google Places API to directly post reviews on behalf of customers (with their consent, of course). In 2026, Google is expected to further refine its review monitoring and spam detection algorithms, potentially impacting review visibility and requiring more robust verification processes. The Google Business Profile API allows developers to build custom integrations, but requires technical expertise and adherence to Google’s developer policies.
Ultimately, Google’s review system functions by providing tools for businesses to solicit feedback and a platform for customers to share their experiences, with Google’s algorithms managing visibility and authenticity.
