Google Business Profile (GBP) offers allow you to directly promote discounts and special deals to potential customers searching on Google Maps and Search, driving foot traffic and online enquiries. As of early 2026, creating and managing these offers is integrated directly within the GBP interface, and now features enhanced targeting and performance tracking.
- Offer Types: Current systems include options for percentage discounts (e.g., 20% off), fixed amount discounts (e.g., $10 off), and custom offers like ‘Buy One Get One Free’.
- Redemption Tracking: GBP offers now feature unique coupon codes for tracking redemption rates, providing valuable data on offer effectiveness.
- Automated Expiry: You can set specific start and end dates for your offers, ensuring promotions remain current and relevant.
- Image & Description: Offers require a compelling image and a concise description to attract attention.
In 2026, Australian businesses need to be mindful of ACCC guidelines regarding truthful advertising when crafting offer descriptions. Ensure any ‘was/now’ pricing is genuinely reflective of previous prices and that terms and conditions are clearly stated. Furthermore, offers are particularly effective for location-based searches, a dominant trend for Australian consumers seeking local services.
Instead of navigating the technicalities of GBP offer creation, redemption tracking, and ensuring compliance, let our team handle it for you. Contact ROI Growth Agency today and we can take care of all this for you.
