As of December 2025, optimising your Google Business Profile (GBP) for local search in Australia hinges on fresh, engaging content and robust customer interaction. Focus on uploading high-quality photos and videos of your shopfront and offerings regularly, and actively encourage customer reviews.

Key strategies for 2025 include leveraging the “Products” and “Services” features with detailed descriptions and pricing, and utilising the “Updates” section to share timely offers or news. Ensure your business categories are precise and your attributes (like accessibility or payment options) are current. Responding promptly and helpfully to all reviews, both positive and negative, is crucial for building trust and improving local rankings.

Heading into 2026, a continued emphasis on direct customer communication via the messaging feature and accurate, up-to-date business information will be paramount for driving local foot traffic and online enquiries.