Google Analytics 4 (GA4) uses a data-driven attribution model, meaning it attempts to distribute credit for conversions across all touchpoints in a customer’s journey, rather than relying solely on the last click. As of early 2026, this provides a more holistic view of marketing performance, crucial for optimising spend in the competitive Australian market.
- User Acquisition: Track ‘New Users’ and ‘User Source/Medium’ to understand where your customers are coming from – organic search, paid ads, social media, or referrals.
- Engagement: Monitor ‘Engaged Sessions’ (sessions lasting 10+ seconds, with 1+ conversion event or 2+ pageviews) and ‘Average Engagement Time’ to gauge content relevance.
- Conversions: Define and track key conversion events like form submissions, phone calls (integrated via GA4’s enhanced measurement), or e-commerce transactions. GA4 now features predictive metrics like ‘Purchase Probability’ to identify high-value customers.
In 2026, current systems include enhanced privacy controls to align with updated Australian Privacy Principles (APPs). GA4’s consent mode, when correctly implemented, allows for modelling of user behaviour even with limited cookie consent, vital for accurate reporting in a privacy-focused landscape. Furthermore, GA4’s integration with Google Ads is more seamless, allowing for better campaign optimisation and audience personalisation.
Instead of navigating these technical complexities and ensuring compliance, let ROI.com.au handle your GA4 setup and reporting. We can take care of all this for you. Contact our team today to discuss a tailored GA4 strategy for your business.
