Google Analytics 4 (GA4) is now the standard for web analytics, replacing Universal Analytics. It uses a machine learning model to fill data gaps and provide a more comprehensive understanding of customer behaviour across your website and apps, crucial for optimising marketing spend.
- Google Analytics Individual Qualification (GAIQ): This is the foundational certification, demonstrating core GA4 knowledge.
- Google Ads Certifications (specifically Search, Display, and Video): GA4 integrates deeply with Google Ads, allowing for optimised bidding strategies based on GA4 data.
- Data Studio (Looker Studio) Certification: Visualising GA4 data is key; Looker Studio allows for customisable reporting and dashboards.
As of early 2026, current systems include enhanced privacy controls to align with evolving Australian data regulations, including ongoing refinements to consent mode. GA4 now features predictive metrics – like churn probability – which are particularly valuable for subscription-based Australian businesses. Furthermore, GA4’s cross-platform tracking is essential for businesses with both a web presence and a mobile app, a growing trend amongst SMEs in 2026. In 2026, understanding GA4’s integration with BigQuery for advanced data analysis is also becoming increasingly important for larger SMBs.
Instead of navigating the complexities of GA4 certifications and implementation yourself, let our expert team handle it. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can unlock the full potential of GA4 for your business.
