GA4’s video tracking relies on enhanced measurement and custom event configuration to capture user interactions with embedded videos on your website. As of early 2026, this provides granular data beyond simple views, allowing you to optimise content for maximum impact.
- Automatic Video Tracking: GA4 now features automatic tracking for videos hosted on YouTube and Vimeo when embedded using standard iframes.
- Custom Event Setup: For other video platforms, or more detailed tracking, you’ll need to configure custom events like ‘video_start’, ‘video_complete’, ‘video_progress’ (at 25%, 50%, 75% etc.).
- User-Defined Variables: Leverage user-defined variables to pass additional information like video title, category, or length alongside the event data.
- Engagement Rate Calculation: GA4 allows you to create explorations to calculate video engagement rates based on completed views versus total starts.
In 2026, Australian businesses need to be mindful of data privacy regulations, including the ongoing refinements to the Privacy Act. GA4’s consent mode, when correctly implemented, helps ensure compliance by adjusting data collection based on user consent preferences, crucial for maintaining trust with your customers. Current systems include robust data anonymisation features to further protect user privacy.
Instead of navigating the complexities of GA4 event tracking and ensuring compliance with Australian privacy standards, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss a tailored GA4 implementation strategy for your business.
