GA4 (Google Analytics 4) goals, now called ‘Conversions’, track valuable actions on your website, like form submissions or phone calls, allowing you to measure the success of your lead generation efforts. As of early 2026, GA4’s event-based data model provides significantly more flexibility than its predecessor, Universal Analytics.
- Enhanced Measurement: GA4 automatically tracks several events – form interactions, file downloads, outbound clicks – without needing custom code.
- Custom Events: For unique lead generation actions (e.g., chatbot engagements), you’ll define custom events and parameters within the GA4 interface.
- Conversion Marking: You then designate these events as ‘Conversions’ to track them as goals. You can also assign monetary values to conversions for ROI calculations.
- Audiences: GA4 now features advanced audience building based on conversion data, allowing for highly personalised remarketing campaigns.
In 2026, Australian businesses need to be particularly mindful of data privacy regulations like the Privacy Act 2022. GA4’s consent mode, integrated with your cookie consent platform, ensures compliance by adjusting data collection based on user preferences. Current systems include robust data anonymisation features, crucial for adhering to Australian standards. Furthermore, GA4’s machine learning capabilities are increasingly accurate in modelling conversion data when consent is not given, providing a more complete picture.
Instead of navigating these technical complexities yourself, let ROI.com.au handle your GA4 setup and optimisation. We can take care of all this for you. Contact our team today to discuss your lead generation goals and how we can help you maximise your return on investment.
