A Google Ads audit systematically reviews all aspects of your account to identify inefficiencies and opportunities for improvement, ultimately aiming to maximise your return on ad spend. As of early 2026, a comprehensive audit goes beyond simple keyword checks and delves into automated bidding strategies and privacy-focused targeting.
- Performance Lab Insights: Google Ads now features ‘Performance Lab’ which automatically flags underperforming keywords, ad groups, and campaigns based on machine learning predictions.
- Privacy-Centric Targeting Analysis: With increasing Australian data privacy regulations, auditing your audience signals and ensuring compliance with the updated ACCC guidelines is crucial.
- Automated Bidding Strategy Evaluation: Current systems include detailed reporting on Smart Bidding algorithms (Target CPA, Target ROAS, Maximise Conversion Value) – assessing if they’re truly optimising for your business goals.
- Landing Page Experience Score: Google’s algorithm heavily weights landing page quality; audits now include detailed assessments of page speed, mobile-friendliness, and relevance to ad copy.
In 2026, Australian businesses need to be particularly aware of the impact of Google’s evolving privacy sandbox and its effect on conversion tracking. Ensuring accurate data collection while respecting user privacy is paramount, and requires ongoing monitoring and adjustment of your Ads setup. Furthermore, the increasing cost per click in competitive industries demands a laser focus on efficiency.
Instead of navigating these technical complexities yourself, let our team at ROI.com.au handle the intricacies of a thorough Google Ads audit. Contact us today and we can take care of all this for you.
