Generally, Lead Form campaigns and Maximise Conversions campaigns are the most effective Google Ads campaign types for generating leads in Australia, as they’re designed to capture prospect information directly within the Google ecosystem or optimise for conversions on your landing pages.
- Lead Form Extensions: These allow users to submit their details (name, email, phone) directly from the ad, streamlining the process.
- Maximise Conversions: This Smart Bidding strategy uses machine learning to automatically optimise bids for conversions – in this case, lead submissions – across all eligible ad placements.
- Performance Max: Now features enhanced lead generation capabilities, leveraging Google’s AI across all channels (Search, Display, YouTube, Discover, Gmail, and Maps) to find potential customers.
As of early 2026, current systems include robust privacy controls to ensure compliance with Australian Privacy Principles (APPs). Google Ads now features integrated consent mode, allowing you to respect user privacy choices regarding data collection. Furthermore, the platform’s AI is increasingly sophisticated at identifying high-intent leads, even with the growing adoption of privacy-focused browsing habits. In 2026, we’re also seeing increased integration with CRM systems like Salesforce and HubSpot, allowing for seamless lead transfer and tracking.
Instead of navigating these technical complexities and constantly optimising bids and compliance settings, you can let our team handle it. We can take care of all this for you. Contact ROI Growth Agency today to discuss your lead generation goals and how we can build a high-performing Google Ads strategy for your Australian business.
