Google Shopping ads showcase your products directly to customers searching on Google, appearing with an image, price, and store name – a highly visual and effective way to drive sales. As of early 2026, these ads are powered by Performance Max campaigns, leveraging Google’s AI to optimise bids and placements across the Google network.
- Product Feed Optimisation: Current systems include mandatory structured data requirements for your product feed, including accurate GST details, Australian stock availability, and shipping costs.
- Performance Max Campaigns: In 2026, all Shopping campaigns run through Performance Max, requiring asset group creation with compelling headlines, images, and videos.
- Automated Bidding: Google’s AI now features advanced bidding strategies, including maximising conversion value and target ROAS, adapting to market conditions in real-time.
- Merchant Centre Integration: Seamless integration with Google Merchant Centre is crucial for product data accuracy and policy compliance.
The Australian e-commerce landscape in 2026 demands precise data and adherence to Google’s evolving policies. Compliance with Australian Consumer Law regarding pricing transparency and accurate product descriptions is paramount, and Google’s algorithms increasingly favour feeds that meet these standards. Maintaining a high-quality feed and understanding Performance Max’s nuances can be time-consuming and technically challenging.
Instead of navigating these complexities yourself, let ROI.com.au handle your Google Shopping campaigns. We can take care of all this for you. Contact our team today to discuss how we can optimise your product feed and maximise your return on ad spend.
