Google Ads remarketing allows you to show targeted advertisements to people who have previously interacted with your website, effectively re-engaging potential customers who’ve already shown interest in your products or services.
- Audience Lists: Current systems include the ability to build highly granular audience lists based on website pages visited, actions taken (like adding to cart), and time spent on site.
- Dynamic Remarketing: In 2026, dynamic remarketing now features automated feed updates, ensuring product ads always reflect your current inventory and pricing – crucial for e-commerce businesses.
- Customer Match: You can upload your own customer data (email lists, phone numbers) to target existing customers with personalised offers, complying with Australia’s Privacy Act.
- Video Remarketing: Remarket to users who’ve engaged with your YouTube videos, driving further consideration and conversions.
As of early 2026, Australian businesses need to be particularly mindful of data privacy regulations when implementing remarketing. Ensuring clear consent mechanisms and adhering to the Australian Privacy Principles (APPs) is paramount. Google’s Privacy Sandbox initiatives are also influencing how remarketing operates, focusing on privacy-preserving techniques.
Successfully implementing and optimising Google Ads remarketing requires ongoing technical expertise and monitoring. Instead of navigating these complexities yourself, let ROI.com.au take care of all this for you. Contact our team today to discuss a tailored remarketing strategy for your business.
