Responsive Search Ads (RSAs) in Google Ads automatically test different combinations of headlines and descriptions to optimise performance for each search query, maximising your return on ad spend.
- Multiple Headline & Description Variations: As of early 2026, current systems include the ability to input up to 15 headlines and 4 descriptions per ad. Google’s machine learning then mixes and matches these to find the best performing combinations.
- Automated Asset Testing: Google Ads now features advanced automated testing, learning which assets resonate most with different audiences and keywords. This goes beyond simple A/B testing.
- Pinning Options: You can ‘pin’ specific headlines or descriptions to certain positions if you have brand messaging or legal requirements that *must* always appear.
- Audience Signals: In 2026, leveraging audience signals (remarketing lists, customer match data) significantly improves RSA performance by guiding Google’s learning process.
Australian businesses need to be mindful of ACCC guidelines regarding truthful advertising when crafting RSA copy. Ensure all claims are substantiated and avoid misleading or deceptive language. Furthermore, consider the diverse Australian vernacular – testing variations with colloquialisms can improve engagement. Google’s systems are increasingly sophisticated at handling regional nuances, but local knowledge remains crucial.
Instead of navigating the complexities of asset creation, audience signals, and ongoing optimisation, let ROI.com.au handle your responsive search ad campaigns. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for your business.
