Google Ads
Immediate Results with the Right Strategy
Google Ads can drive immediate results—if you know what you’re doing. Poor campaigns burn budget fast. Optimised campaigns can be your most profitable channel.
Bottom-line focus: Expected ROI by industry, budget sizing, campaign structure, and avoiding common expensive mistakes.
Master the fundamentals: Industry benchmarks and expected returns, right-sizing your budget, campaign architecture that works, and avoiding the mistakes that burn cash.
What’s the difference between manual and automated bidding?
Manual bidding puts *you* in control of setting the maximum price you’re willing to pay for each click on your online ads, while automated bidding
How to create video ads for Google Ads?
Google Video Ads work by displaying short video content to potential customers across YouTube, the Google Display Network, and increasingly, Google Discover – all triggered
What’s a good return on ad spend for Google Ads?
Google Ads return on ad spend (ROAS) is calculated by dividing the revenue generated from your Google Ads campaigns by the cost of those campaigns,
How to use audience targeting in Google Ads?
Audience targeting in Google Ads allows you to focus your advertising spend on reaching customers most likely to be interested in your products or services,
What’s the role of landing page in Google Ads success?
A landing page is the specific web page a user arrives at *after* clicking your Google Ad; it’s crucial because it’s where conversions – like
How to reduce wasted spend on Google Ads?
Google Ads spend can quickly become inefficient if not actively managed, as the auction system dynamically adjusts based on competition and user behaviour. Optimising for