Google Ads
Immediate Results with the Right Strategy
Google Ads can drive immediate results—if you know what you’re doing. Poor campaigns burn budget fast. Optimised campaigns can be your most profitable channel.
Bottom-line focus: Expected ROI by industry, budget sizing, campaign structure, and avoiding common expensive mistakes.
Master the fundamentals: Industry benchmarks and expected returns, right-sizing your budget, campaign architecture that works, and avoiding the mistakes that burn cash.
Should I use automated bidding in 2026?
As of December 2025, automated bidding strategies within platforms like Google Ads and Microsoft Advertising use machine learning to optimise bids for conversions or conversion
How to get more clicks on Google Ads in Australia?
Increasing clicks on Google Ads in Australia relies on improving your ad’s visibility and relevance to users searching on Google. This is primarily achieved through
What’s Quality Score in Google Ads?
Quality Score in Google Ads is an estimate of the quality of your ads, keywords, and landing pages. It’s a diagnostic tool used by Google
Do Google Ads work for local business in Australia 2026?
As of December 2025, Google Ads remains a functional and widely used platform for Australian local businesses seeking online visibility, operating on a pay-per-click (PPC)
What’s the minimum budget for Google Ads in Australia?
As of December 2025, there isn’t a strict minimum *spend* requirement to run Google Ads in Australia, but a daily budget of AUD $5 +
Are Google Ads worth it for small business in Australia?
Google Ads Performance Max campaigns currently automate bidding and ad placement across all of Google’s advertising channels – Search, Display, YouTube, Discover, Gmail, and Maps