ChatGPT vs Other Platforms
Where to Place Your AI Advertising Bets
ChatGPT isn’t the only AI platform launching ads. Understanding how ChatGPT, Claude, Gemini, and others compare helps you allocate budget strategically.
Allocation strategy: Platform differences, audience demographics, ad formats, and where to test first.
Compare platforms: Feature and capability differences, audience size and demographics, expected ad formats and pricing, and strategic testing recommendations.
Is ChatGPT widely used in Australia?
As of December 2025, ChatGPT – specifically the OpenAI models accessed via the ChatGPT interface and the API – is experiencing significant adoption amongst Australian
Can ChatGPT compete with Google in Australia?
Currently, ChatGPT, through its integration with platforms like Microsoft Copilot, doesn’t directly compete with Google Search as a general information retrieval tool in Australia. However,
Will ChatGPT replace search engines in Australia?
ChatGPT is unlikely to replace search engines in Australia, but it is changing how Australians find and use information online. Search engines like Google are
ChatGPT vs Perplexity for business visibility in 2026?
In 2026, both ChatGPT and Perplexity are valuable tools for business visibility in Australia, but they serve slightly different purposes and approaches. ChatGPT is primarily
Is ChatGPT better than Google Ads for small business?
ChatGPT’s custom GPTs, now available as of December 2025, allow Australian businesses to create tailored versions of ChatGPT for specific tasks without needing coding experience.