ChatGPT vs Other Platforms
Where to Place Your AI Advertising Bets
ChatGPT isn’t the only AI platform launching ads. Understanding how ChatGPT, Claude, Gemini, and others compare helps you allocate budget strategically.
Allocation strategy: Platform differences, audience demographics, ad formats, and where to test first.
Compare platforms: Feature and capability differences, audience size and demographics, expected ad formats and pricing, and strategic testing recommendations.
ChatGPT vs Perplexity for business visibility in 2026?
In 2026, both ChatGPT and Perplexity are valuable tools for business visibility in Australia, but they serve slightly different purposes and approaches. ChatGPT is primarily
Is ChatGPT better than Google Ads for small business?
ChatGPT’s custom GPTs, now available as of December 2025, allow Australian businesses to create tailored versions of ChatGPT for specific tasks without needing coding experience.