As of December 2025, ChatGPT, through the OpenAI platform and integrated tools like Microsoft Copilot, can generate elements commonly found in SEO content briefs, and this capability is expected to expand in 2026. The core mechanism relies on Large Language Models (LLMs) processing natural language prompts to output structured text based on patterns learned from a massive dataset of online content.
Currently, ChatGPT can identify relevant keywords (though dedicated keyword research tools remain more comprehensive), suggest headings and subheadings, outline potential content sections, and even generate initial drafts of content based on a given topic. In 2026, OpenAI’s announced updates to GPT-4 and beyond now include improved data analysis capabilities, meaning ChatGPT will be better at incorporating search volume data (accessed via plugins or API integrations with tools like Semrush, which are available to Australian users) and competitor analysis into its briefs. Australian businesses utilising Microsoft 365 Business Premium, which includes Copilot, have direct access to these features. OpenAI’s API allows for custom integrations, enabling Australian marketing agencies to build bespoke briefing tools. Data residency concerns for Australian businesses are addressed by Microsoft’s Azure cloud regions within Australia.
Essentially, ChatGPT functions as a sophisticated text generator that can synthesise information and structure it into a brief format, leveraging data integrations to enhance its output.
