ChatGPT plugins, as of early 2026, function as extensions to the core AI, allowing it to access real-time data and interact with external services – essentially turning ChatGPT into a central hub for marketing tasks by automating processes and providing data-driven insights.
- Linker Plugin: Enables ChatGPT to pull in current articles and data from across the web, vital for competitor analysis and content ideation.
- Zapier: Connects ChatGPT to over 7,500 apps, automating workflows like adding leads to your CRM or scheduling social media posts.
- Ahrefs SEO Plugin: Provides keyword research, backlink analysis, and content gap identification directly within ChatGPT, optimising your content strategy.
In 2026, Australian businesses must be particularly mindful of data privacy regulations like the updated Privacy Act. Current systems include plugins that can assist with ensuring compliance by anonymising data and adhering to Australian Consumer Law guidelines when generating marketing copy. Furthermore, plugins now feature enhanced capabilities for understanding Australian slang and cultural nuances, allowing for more effective personalisation of marketing messages. The increasing sophistication of AI-driven content also means a greater focus on originality to avoid penalties from Google’s evolving algorithms.
Instead of navigating the complexities of plugin selection, integration, and ongoing optimisation, let ROI.com.au handle the technical heavy lifting. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can leverage AI to accelerate your marketing results.
