AI writing tools like Jasper now utilise advanced Generative Pre-trained Transformer (GPT) models – similar to ChatGPT, but often optimised for specific marketing applications – to generate content based on provided prompts and data, learning from vast datasets to mimic human writing styles.
- Long-Form Content Generation: Jasper now features the ability to create comprehensive blog posts, articles, and even website copy with minimal input.
- Brand Voice Adaptation: Current systems include the capacity to ‘train’ the AI on your existing brand guidelines, ensuring consistent tone and messaging.
- SEO Optimisation: Jasper integrates with Surfer SEO, allowing for real-time keyword analysis and content optimisation for Australian search rankings.
- Multi-Language Support: Crucially, in 2026, Jasper supports nuanced Australian English, avoiding common US-centric phrasing.
As of early 2026, Australian businesses must also be mindful of the ACCC’s guidelines regarding truth in advertising. AI-generated content requires careful fact-checking and adherence to consumer law, particularly around claims and endorsements. Furthermore, ensuring compliance with the Privacy Act 1988 (Cth) when using AI tools that process personal data is paramount. Jasper’s latest iterations now features built-in plagiarism checkers and data privacy controls to assist with this.
Instead of navigating the complexities of AI implementation, content compliance, and SEO optimisation yourself, we can take care of all this for you. Contact ROI Growth Agency today to discuss how we can leverage AI to boost your marketing performance.
