ChatGPT, as of early 2026, functions as a powerful text generation tool leveraging advanced AI to produce ad copy based on your provided prompts and parameters. It analyses vast datasets of successful advertising to predict and create compelling content, but requires careful direction to deliver results compliant with Australian advertising standards.
- Detailed Briefing: Current systems include the ability to input highly specific briefs – target audience demographics, brand voice guidelines, key features, and desired call-to-actions.
- A/B Testing Variations: ChatGPT now features integrated A/B testing prompt generation, creating multiple copy variations for platforms like Google Ads and Meta Business Suite.
- Platform Optimisation: You can specify the ad platform (Facebook, Google, LinkedIn, etc.) and ChatGPT will optimise copy length and style accordingly.
- Keyword Integration: Seamlessly integrate relevant keywords for SEO and PPC campaigns.
In 2026, Australian businesses must be particularly mindful of the Australian Consumer Law and the Australian Advertising Standards Bureau (ASB) guidelines. ChatGPT, while powerful, doesn’t inherently understand these nuances – ensuring claims are truthful, substantiated, and don’t mislead consumers is your responsibility. Furthermore, data privacy considerations under Australian law require careful handling of any customer data used to personalise prompts.
Instead of navigating the complexities of AI prompting, Australian advertising compliance, and A/B testing strategies, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss how we can optimise your ad campaigns with AI and expert marketing knowledge.
