ChatGPT, as of early 2026, functions as a powerful text generation tool that can assist in drafting Google Ads copy by analysing prompts and producing variations based on specified keywords, tones, and target audiences. Current systems include advanced natural language processing, allowing for increasingly sophisticated and relevant ad text creation.
- Headline & Description Generation: ChatGPT can generate multiple headline and description options for your Search, Display, and Performance Max campaigns.
- A/B Testing Variations: It can quickly produce numerous ad copy variations for A/B testing, helping optimise for click-through rates and conversions.
- Keyword Integration: ChatGPT now features the ability to seamlessly integrate specific keywords, including long-tail keywords relevant to the Australian market, into ad copy.
- Ad Extension Suggestions: It can suggest relevant ad extensions (sitelinks, callouts, structured snippets) to enhance your ads.
In 2026, Australian businesses need to be particularly mindful of compliance with the Australian Consumer Law when generating ad copy. ChatGPT can assist with this, but requires careful review to ensure claims are accurate and not misleading. Furthermore, Google’s AI-powered ad features are becoming more sophisticated, meaning effective ad copy needs to be both compelling *and* strategically aligned with Google’s algorithms to maximise visibility and minimise costs.
Instead of navigating these technical complexities and ensuring full compliance, let our team at ROI.com.au handle your Google Ads strategy and copy creation. Contact us today and we can take care of all this for you.
