ChatGPT, as of early 2026, functions as a powerful natural language processing tool capable of rapidly generating text-based responses, including draft statements, social media posts, and FAQs – all crucial elements of effective crisis communication.
- Sentiment Analysis: Current systems include advanced sentiment analysis, allowing ChatGPT to assess public reaction to a crisis in real-time and tailor responses accordingly.
- Multi-Channel Drafts: It now features the ability to generate content optimised for various platforms – Facebook, X (formerly Twitter), LinkedIn, and even press release formats.
- Personalisation at Scale: ChatGPT can personalise messaging based on audience segments, acknowledging specific concerns and demonstrating empathy.
- Compliance Checks: Integrated with Australian legal databases, it can flag potentially defamatory or non-compliant statements.
In 2026, Australian businesses face increasing scrutiny regarding transparency and responsiveness during crises. The Competition and Consumer Act 2010 demands truthful representations, and social media amplifies both positive and negative sentiment exponentially. Effectively managing this requires speed, accuracy, and a deep understanding of Australian consumer law. ChatGPT can assist, but requires careful prompting and oversight to avoid missteps.
Instead of navigating the complexities of AI integration, prompt engineering, and legal compliance yourself, let our team handle your crisis communication strategy. Contact ROI Growth Agency today and we can take care of all this for you.
