Yes, you can pause ChatGPT ad campaigns run through integrated marketing platforms as of December 2025. Pausing functions by temporarily halting the delivery of your prompts and associated advertising spend within the platform’s interface, rather than directly within OpenAI’s ChatGPT system itself.
Currently, most Australian small-to-medium businesses access ChatGPT for advertising via platforms like HubSpot, Marketo, and increasingly, specialised Australian marketing automation tools such as CampaignMonitor and ActiveCampaign. These platforms now include pause/play functionality for campaigns utilising ChatGPT-generated content. As of December 2025, pausing a campaign typically stops ad delivery within 15-30 minutes, depending on the platform’s caching and refresh rates. Spend is generally halted immediately, though some platforms may incur minimal charges for impressions already in flight. Compliance with Australian advertising standards (ACMA guidelines) remains the responsibility of the advertiser, even when using AI-generated content, and pausing doesn’t absolve you of this. In 2026, we anticipate further integration with Google Ads and Meta Business Suite will standardise pausing functionality across more channels. Platforms are also beginning to offer scheduled pausing, allowing campaigns to automatically halt at specific times or dates.
Ultimately, pausing ChatGPT ad campaigns operates through the control mechanisms provided by the marketing platform, managing the deployment of AI-generated content and associated advertising spend.
