As of early 2026, running sponsored content *directly* within ChatGPT isn’t about traditional banner ads. Instead, it leverages ‘custom instructions’ and advanced prompt engineering to subtly influence responses, or through the creation of specialised ‘GPTs’ – tailored versions of ChatGPT for specific tasks, which can be branded and promoted.
- GPT Creation & Branding: You can now build custom GPTs with specific knowledge bases, including information about your products or services. These GPTs can adopt a specific tone of voice and even ‘recommend’ your offerings when relevant.
- Prompt Injection Mitigation: Current systems include robust safeguards to prevent malicious prompt injection attacks that could override sponsored messaging. OpenAI’s 2026 protocols prioritise user trust.
- Data Privacy Compliance: Australian Privacy Principles (APPs) are now fully integrated into GPT deployment. Data handling and user consent are paramount, ensuring compliance with Australian law.
- Performance Analytics: ChatGPT now features detailed analytics dashboards, allowing you to track engagement with your GPTs, including usage rates and user feedback.
In 2026, the Australian digital marketing landscape demands careful consideration of AI ethics and transparency. Simply ‘injecting’ marketing messages can damage brand reputation. Successful sponsored content requires a nuanced approach, focusing on providing genuine value to the user while subtly highlighting your business. The ACCC is also increasingly scrutinising AI-driven marketing practices, so compliance is crucial.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
