As of early 2026, AI search engines like Google’s Gemini and Microsoft’s Copilot aren’t simply looking for keywords; they’re analysing the *authenticity* and *context* of content, including testimonials, to determine relevance and trustworthiness for Australian searchers.
- Schema Markup Integration: Current systems include automated schema markup application to testimonials, specifically using the ‘Testimonial’ schema type. This helps AI understand the content’s purpose.
- Sentiment Analysis: Platforms now features built-in sentiment analysis to identify positive emotional cues within testimonials, boosting their ranking for positive intent searches.
- Video & Audio Transcription: AI prioritises transcribed content. We automatically transcribe video and audio testimonials, making them fully searchable.
- Rich Snippet Optimisation: Optimised testimonials appear as rich snippets in search results, increasing click-through rates.
In 2026, Australian businesses must also consider the Australian Consumer Law (ACL) when displaying testimonials. Ensuring testimonials are genuine and accurately reflect customer experiences is crucial, and AI can detect fabricated or misleading content. Furthermore, obtaining explicit consent for use – and documenting it – is paramount for compliance.
Instead of navigating these technical complexities and ACL requirements yourself, let our team at ROI.com.au handle the optimisation of your testimonials for maximum AI search visibility. We can take care of all this for you.
