As of early 2026, tracking AI citations – instances where AI-generated content references your business – relies on advanced semantic analysis and monitoring of digital signals across the web, going beyond simple keyword searches. Current systems include sophisticated algorithms that identify contextual links and attributions made by AI models.
- AI Content Detection: ROI.com.au’s platform now features integrated AI content detection, identifying articles, blog posts, and social media updates likely generated by AI.
- Citation Mapping: We map these AI-generated outputs to identify mentions of your brand, products, or services, even if not directly linked.
- Sentiment Analysis: The system analyses the sentiment surrounding these AI citations – are they positive, negative, or neutral?
- Attribution Verification: We verify if the AI-generated content appropriately attributes sources, ensuring compliance with evolving copyright and intellectual property guidelines.
In 2026, the Australian Competition and Consumer Commission (ACCC) is increasingly focused on transparency regarding AI-generated content, particularly in marketing. Businesses are responsible for ensuring AI-driven content doesn’t mislead consumers or infringe on intellectual property. Accurate tracking of AI citations is crucial for demonstrating due diligence and managing brand reputation in this evolving landscape. Furthermore, understanding how AI is portraying your business informs your own content strategy and optimisation efforts.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
