AI Marketing
AI & Marketing in Australia – Latest info & FAQ’s
Adapt or Watch Competitors Pull Ahead: From content creation and audience segmentation to predictive analytics and automated personalisation, AI is changing how marketing works. Adapt or fall behind.
Implementation roadmap: Practical AI applications, ROI by use case, implementation priorities, and avoiding AI hype vs AI value.
Practical AI adoption: Use cases with proven ROI, measuring real AI impact, prioritising implementation based on your business, and cutting through AI hype to find actual value.
Can AI predict customer behaviour in Australia??
Yes, AI can predict customer behaviour in Australia by analysing historical and real-time data to identify patterns and forecast future actions. This is primarily achieved
How to use AI for social media posts in 2026?
In 2026, Australian businesses are increasingly utilising integrated AI capabilities within marketing platforms like Hootsuite and Sprout Social, as well as dedicated AI tools such
Will AI take marketing jobs in Australia 2026?
AI is unlikely to *take* marketing jobs outright in Australia in 2026, but will significantly alter the skills required, primarily through automation of tasks currently
What’s the difference between ChatGPT and other AI tools in 2026?
As of December 2025, the key difference between ChatGPT and many other AI tools lies in its foundational architecture: ChatGPT is a Large Language Model
Does Perplexity AI drive traffic to Australian websites?
As of December 2025, Perplexity AI can direct users to Australian websites through its search results and ‘Focus’ feature, functioning as another potential source of
Is Perplexity better than Google for research?
As of December 2025, Perplexity and Google approach research differently: Google primarily *indexes* the web, providing links for users to find information themselves, while Perplexity