AI email segmentation in 2026 uses artificial intelligence to automatically divide email subscriber lists into highly specific groups based on predicted behaviours and attributes, going beyond traditional demographic or purchase history data.
As of December 2025, platforms like Klaviyo, ActiveCampaign, and Mailchimp – all widely used by Australian SMBs – now include AI-powered segmentation features. These systems analyse hundreds of data points per subscriber, including website activity, email engagement (opens, clicks, time spent reading), predicted lifetime value, and even social media interactions where data privacy regulations allow. In 2026, these platforms are increasingly utilising Generative AI to create ‘lookalike audiences’ based on high-value segments, identifying new potential customers with similar characteristics. Australian data privacy laws (specifically the Privacy Act 1988 and the Australian Privacy Principles) are integrated into these systems, requiring explicit consent for data usage and offering subscribers control over their data. Currently, most platforms offer tiered pricing, with AI segmentation features typically available in plans starting from approximately AUD$150 per month. Announced updates for 2027 include more granular behavioural predictions and integration with customer data platforms (CDPs).
Essentially, AI email segmentation automates the process of creating targeted email lists by predicting subscriber behaviour and grouping them accordingly, enabling more personalised and effective email marketing.
