As of December 2025, several email marketing platforms available to Australian businesses now integrate Artificial Intelligence (AI) to automate and optimise various aspects of email campaigns. These platforms utilise machine learning algorithms to analyse data and predict outcomes, enhancing personalisation and improving deliverability.

Currently, platforms like Mailchimp, Klaviyo, and ActiveCampaign all include AI-powered features. Mailchimp’s AI, as of December 2025, focuses on subject line optimisation and content generation, predicting which variations will perform best based on audience data. Klaviyo now includes predictive analytics for customer lifetime value and churn risk, allowing for targeted segmentation. ActiveCampaign’s ‘Predictive Sending’ feature uses machine learning to determine the optimal send time for each individual recipient, aiming to maximise open rates. In 2026, these platforms are expected to further refine these capabilities, with announced updates from Sendinblue in early 2027 including AI-driven A/B testing of entire email flows. Australian data privacy regulations (like the Privacy Act 1988) are factored into these platforms’ AI processes, with data anonymisation and consent management features built-in. Pricing for AI features varies; some are included in higher-tier subscription plans, while others are add-on costs.

Essentially, these AI systems work by processing large datasets of email engagement metrics to identify patterns and make data-driven predictions about future performance.