As of December 2025, several email marketing platforms available to Australian businesses now integrate Artificial Intelligence (AI) to automate and optimise various aspects of email campaigns. These platforms utilise machine learning algorithms to analyse data and predict outcomes, enhancing personalisation and improving deliverability.

Currently, platforms like Mailchimp, Klaviyo, and ActiveCampaign all include AI-powered features. Mailchimp, as of December 2025, offers AI-powered content optimisation, suggesting subject lines and email copy variations based on predicted engagement rates. Klaviyo focuses on predictive analytics, forecasting customer lifetime value and identifying segments likely to convert. ActiveCampaign now includes features like predictive sending, which determines the optimal time to send emails to individual recipients based on their past behaviour. These systems work by processing large datasets of customer interactions – opens, clicks, purchases – to identify patterns. In 2026, we anticipate further integration of Generative AI for automated content creation, though compliance with Australian privacy laws (specifically the Privacy Act 1988) regarding data usage will remain a key consideration for all platforms. Pricing for these AI features varies, often tiered based on the number of contacts and the level of AI functionality accessed.

Essentially, these AI systems function by leveraging data analysis and machine learning to automate tasks and improve the effectiveness of email marketing efforts.