Know What You Don’t
What is AI marketing?
AI marketing is the use of artificial intelligence technologies to plan, execute, and optimise marketing activities. In practice, it involves leveraging machine learning, natural language
How to set up Google Business Profile in Australia 2026?
Google Business Profile (GBP) ranking, as of December 2025, is determined by a complex algorithm that assesses relevance, distance, and prominence – often referred to
What is GA4 in 2026?
GA4 utilises data modelling to fill in gaps in reporting when website visitors decline to share data or are impacted by privacy restrictions, ensuring Australian
How long does SEO take to work in Australia 2026?
Google’s AI Overviews, currently appearing at the top of select search results in Australia, are AI-generated summaries created by Google’s Gemini model to directly answer
Are Google Ads worth it for small business in Australia?
Google Ads Performance Max campaigns currently automate bidding and ad placement across all of Google’s advertising channels – Search, Display, YouTube, Discover, Gmail, and Maps
Is ChatGPT better than Google Ads for small business?
ChatGPT’s custom GPTs, now available as of December 2025, allow Australian businesses to create tailored versions of ChatGPT for specific tasks without needing coding experience.
What are the key social media trends for Australian SMBs to watch in 2026?
As of December 2025, Australian small to medium businesses (SMBs) should prioritise short-form video content and authentic, community-driven engagement on social media for 2026. The
How do Australian small businesses best prepare their websites for Google’s AI Overviews in 2026?
As of December 2025, Australian small businesses should prioritise creating comprehensive, high-quality content that directly answers user questions to maximise their chances of appearing in
What are the latest social media trends Australian SMBs should focus on heading into 2026?
As of December 2025, Australian SMBs should prioritise short-form video content and authentic, community-driven engagement on social media platforms to maintain reach and drive conversions
How do I track website conversions effectively in GA4 for my Australian business in 2025?
As of December 2025, tracking conversions in Google Analytics 4 (GA4) for Australian businesses is more crucial than ever for understanding customer behaviour and optimising
How do I optimise my Google Business Profile for local search in Australia in 2025?
As of December 2025, optimising your Google Business Profile (GBP) for local search in Australia hinges on fresh, engaging content and robust customer interaction. Focus
How can Australian SMEs leverage ChatGPT for content creation in 2025?
As of December 2025, Australian SMEs can significantly boost content creation efficiency and quality by integrating ChatGPT into their marketing workflows. This AI assistant is