Know What You Don’t

Determining SEO performance relies on tracking data within platforms like Google Search Console and analysing keyword rankings using tools such as Semrush or Ahrefs; a

While high traffic indicates successful keyword ranking, zero leads or sales suggest an issue *beyond* basic Search Engine Optimisation (SEO); it points to a disconnect

Yes, recovery is possible, but a significant traffic drop following a Google algorithm update indicates a mismatch between your website’s current performance and Google’s evolving

A drop in rankings after hiring an SEO company often stems from Google’s algorithm updates, particularly its increasing sophistication in identifying and devaluing manipulative SEO

A Google Business Profile (GBP) suspension means Google has temporarily or permanently removed your profile from search results due to a violation of its guidelines;

The “Crawled – currently not indexed” status in Google Search Console, as of December 2025, indicates Googlebot has visited your pages but hasn’t yet added

Your competitor may be outranking you despite weaker content due to Google’s evolving Search Generative Experience (SGE) and its increasing reliance on RankBrain, a machine

A sudden disappearance from Google Search isn’t usually a manual penalty, but more commonly relates to indexing issues or significant changes to Google’s core algorithms,

Determining if your website has received a manual action penalty from Google Australia involves monitoring your site’s performance in Google Search results and checking for

If your website isn’t appearing in Google.com.au search results, it’s likely due to the process Google uses to discover, crawl, and index web pages –

A drop in organic traffic often signals changes in search engine rankings, and Google’s Search Generative Experience (SGE) – now widely available in Australia as