As we approach the end of the year, I thought I would share some industry benchmark stats to help you evaluate what you are doing well and perhaps identify some areas where there is an opportunity for improvement.
(1) Email Marketing
Note: A high email bounce rate, unsubscribe or complain rate will result in your email account being suspended.
Tip: Keep investing in cleaning up your data to ensure your email deliverability is maintained or improves.
(2) Google Ads & Conversion Rates
Below is the latest Google Ads benchmark data, based on industries
Note: The Google Ads landscape has changed significantly in 2022, its important to audit and review all your settings to ensure you are not spending money in the wrong areas.
Tip: Identify your money keywords and keep investing in trying to improve your website conversion rate
(3) Facebook Ads
Below is an summary by industry
Note: The higher the click through rate on Facebook you are rewarded with a lower cost per click
Tip: You need to monitor your Facebook Ad Frequency every fortnight at a minimum, and if your Ad Frequency increases to 3-10%, its time to change your creative or modify your audience.
How is your business performing against the above benchmarks?
If you are smashing it, well done and keep up the great work for 2023.
If you are not sure, or want some help or fresh insights on your marketing, reply and
We can organise a time to review your current digital marketing strategy.
Founder & CEO – ROI Growth Agency
1300 650 274