I hope this blog will provide you with some inspiration for 2020!
Below we feature 6 campaigns that have seriously worked in the past 2 months.
To run a truly successful marketing campaign, you need a dedicated team to deliver the results. Everything needs to work in harmony:
- Having a stretch sales target (forecasting success)
- Knowing exactly where you think the extra sales will come from
- Identify the best digital marketing channels for your audience
- Knowing how many website visitors you need to hit target
- Great creative which is consistently promoted online
- Regular & Intense Monitoring to know what is working and what is not
I’m really proud of the latest work from our awesome team at ROI:
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Christmas in a Box Campaign
As featured on Channel 9! See here
RECORD 🥇 Year on Year Sales Increase
Fabulous Catering has been a great and loyal client of ROI for over 10 years.
What worked:
✔ Brilliant product idea from the team at Fabulous Catering
✔ 2 step landing page, converting at 20% +
✔ Cut through messaging with min price point in the ad copy
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Burgess Rawson 100% Success Rate
$78 Million in Sales
Read about the results of our work:
7-Eleven nets $78 million from sell-off of 15 service stations
What worked:
✔ Great product & sales performance
✔ High converting feature campaign web page
✔ Accelerated re-marketing close to auction time
✔ Targeted & diverse keyword selection which matched buyer profile
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Retail Black Friday Sales
334% Sales Increase
Year on Year for Black Friday!
What worked:
✔ Facebook targeting to any user which had added a product to their shopping cart the last 180 days
✔ Facebook targeting of anyone that had viewed selected products on their website the past 180 days, with targeted message and limited offer
✔ Sticky Footer on the website with clear messaging
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Luxury Property Campaign
$350k above reserve
See the Multi Million property here…
What worked:
✔ Great brief from agent anticipating what profile of buyer would buy the property (created competition)
✔ Weekly campaign reviews on which audiences had highest % of repeat visitation
✔ Facebook to reach new audiences, google re-marketing to convert into active buyers
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Black Friday Campaign
Biggest Sales Results⚫
Year on Year for Black Friday Campaigns
What worked:
✔ Great product planning by the team at Buy Direct Online
✔ Segmenting B2B from B2C audiences to increase average order value
✔ Intense email messaging & updates over a 72 hour period
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FOMO Marketing Campaign
Warehouse stock sales increased in just 5 days
See the Limited Stock Landing Page here…
What worked:
✔ FOMO email & facebook re-targeting campaign
✔ FOMO High converting landing page
✔ Sales segmenting leads by delivery date
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Do you want to accelerate the sales of your business in 2020?
We have an outstanding and accountable campaign team that bring your best marketing ideas to life.
Just drop us a note at [email protected] or call up for a chat on 03 9888 4400