Facebook’s advertising platform utilises a sophisticated algorithm that matches your ads to users based on their demographics, interests, behaviours, and connections, all while adhering to Australian privacy regulations. As of early 2026, the most effective targeting blends these elements with advanced custom audiences and lookalike audiences.
- Detailed Targeting: Current systems include granular options based on demographics (age, location – down to postcode), interests (hobbies, pages liked), and behaviours (purchase history, device usage).
- Custom Audiences: You can upload customer lists (email addresses, phone numbers – compliant with the Privacy Act 2026 amendments) to target existing customers or create exclusion lists.
- Lookalike Audiences: Facebook now features the ability to create audiences that closely resemble your best customers, expanding your reach to highly relevant prospects.
- Advantage+ Campaign Budget: Facebook’s automated budget distribution, now standard in 2026, optimises spend across ad sets for maximum results.
In 2026, Australian businesses need to be particularly mindful of data privacy. Facebook’s systems are designed to comply with updated Australian Consumer Law and the Privacy Act, but responsible data handling and transparent consent practices are crucial. Furthermore, leveraging location-based targeting is highly effective in Australia due to our geographically diverse population and regional nuances.
Instead of navigating these complex targeting options and ensuring full compliance yourself, let ROI.com.au handle the intricacies of Facebook advertising for you. Contact our team today and we can take care of all this for you.
