A Google Ads audit systematically reviews all aspects of your account to identify inefficiencies and opportunities for improvement, ultimately aiming to maximise your return on ad spend. As of early 2026, a comprehensive audit goes beyond simple keyword checks and delves into automated bidding strategies and privacy-focused targeting.
- Performance Lab Insights: Google Ads now features ‘Performance Lab’ which automatically flags underperforming keywords, ad groups, and campaigns based on machine learning predictions.
- Privacy-Centred Diagnostics: Current systems include detailed reports on your compliance with Australian privacy regulations, including the evolving consent requirements for personalised advertising.
- Automated Bidding Analysis: Audit tools now assess the effectiveness of Smart Bidding strategies (like Target CPA and Maximise Conversions) against your business goals, identifying potential overspending or missed opportunities.
- Landing Page Grader: Integrated within Google Ads, this tool analyses landing page experience, factoring in mobile-first indexing and Core Web Vitals – crucial for Australian search rankings.
In 2026, Australian businesses must also be mindful of increasing competition and the need for highly targeted campaigns. The recent updates to Google’s attribution modelling, offering data-driven attribution alongside rule-based models, require careful analysis to accurately measure campaign effectiveness. Understanding these nuances is vital for optimising your budget and achieving sustainable growth.
Instead of navigating these technical complexities yourself, let our expert team handle the intricacies of your Google Ads account. We can take care of all this for you. Contact ROI Growth Agency today to schedule a free consultation and discover how we can unlock the full potential of your advertising.
